PetzPaws logo, 1st attempt:

Brainstorming the logo I thought about what we are most passionate about.

My inspiration was our Great Dane, Sultan.

Sultan had (1) ear that would stand up, while the 2nd - not so much.

Mostly, the ear just flopped down.

We are athleisure - walking the dogs around is our enjoyment and the ear up/ear down fits PetzPaws' personality.

Here is an inspirational image:

The remaining logos were updated by professionals.

At the time, 2007-2008 we liked black and gold as the color scheme:

Over time another talented creative softened and refreshed:

So, the PetzPaws logo, in all its versions - is Sultan ears; (1) ear up, and (1) ear down.